Brand Awareness Survey
Understanding customer perceptions
Understanding customer perceptions of your business and products stands at the heart of brand awareness. Protecting, redefining, and building your brand can be a daunting task to even the savviest marketers. Our market research surveys provide valuable intelligence as to your company’s marketing presence and the strength of your brand recognition–information that is critical to the success of your business.
Why Conduct a Brand Awareness Research Survey:
After spending months or even years developing and introducing products and services to the marketplace, it is tempting to declare “mission accomplished.” Corporate inaction at this juncture is misguided and can potentially threaten the time and resources invested in your project. A brand awareness survey can reveal much about the strengths and weaknesses of your products, services, and your company itself, including:
- What is the “top of mind” brand in the market?
- What attributes do you “own” versus the attributes competitors own?
- What are customer perceptions regarding your brand versus the competition?
- Who are your prospects working with, and why?
The result of an effective brand awareness survey sheds light on these questions, and results in information that can be used to leverage brand strengths against competitors’ weaknesses, allowing successful launch and or re-launch of products.
The concept of brand awareness goes beyond a customer’s ability to recognize your brand and correctly associate it with a particular product. Brand awareness also spans the range of emotions or perceptions associated with a company or product. These intangibles are difficult to gauge, requiring an effective methodology to ensure accurate results.
How to Conduct a Brand Awareness Survey:
An effective brand awareness survey needs to go beyond determining if customers recognize your brand and associate it with the correct product. To uncover emotions and customer perceptions requires establishing an environment that is non-threatening to your customers. VoiceCloud’s brand awareness surveys are conducted using IVR based tools that capture the important customer information. We then transcribe the recorded audio for easy data mining and key word search separation. This method is far less expensive than conducting a human survey and far more effective than online surveys, e-mail questionnaires, or direct mail. We have found people are more honest in their responses as compared with real time human interviews, so the answers captured during a VoiceCloud brand awareness survey are more accurate and truly gauge your company’s performance.
Contact the Brand Awareness Survey Leaders:
Your company’s brand is a valuable business asset. Developing, growing, and protecting brand awareness as market conditions change can be a huge challenge. Do you see the value of a brand awareness survey, but remain confused as to how, or where to start? Since 2007, VoiceCloud has provided business owners and marketing professionals with custom tailored brand awareness surveys designed to achieve their business goals.