Competitive Analysis Survey
Identify what impacts customer satisfaction
In order to understand how an organization or business is performing, it is necessary to consider its position in relation to other organizations in its industry. At VoiceCloud we can help identify the critical factors that impact customer satisfaction. Our surveys can determine the key drivers of customer satisfaction and their importance on a regional, national or international level. Areas of strength and weakness for each company are identified including attitudes, customer experiences and behavioral characteristics, and perceived images. Once these organizational traits are identified, valuable comparisons can be made with other competitors in the market.
Why Conduct a Competitive Analysis Survey:
Identifying customer expectations that impact satisfaction such as product quality, price, customer experience, and level of technical support can result in new marketing strategies and tactics to capitalize on organizational strengths and improve standing in the market. Data from our surveys can provide the tools necessary to leverage information into a blueprint for success, resulting in direct action that improves satisfaction levels of your customers. A competitive analysis survey is likely to address some of the following:
- Who is the competition?
- What are the products or services that compete with our offering?
- What is the competition’s market share?
- Why do customers buy from our competition instead of us?
- What do customers like and dislike about the competition versus our products and services?
While most business owners and product managers agree this type of information is valuable, they lack the time and resources to conduct an effective competitive analysis survey.
Conducting Competitive Analysis Survey
How to Conduct a Competitive Analysis Survey:
Success or failure of your competitive analysis hinges on the convergence of three basic factors. If any element of the survey’s design, implementation, or analysis is faulty, the validity of results will be questionable. First, the survey needs to be written in a manner that elicits useful information. The competitive analysis survey must also poll a statistically valid sample. If the sample group is too small, chances are good you will not uncover the true voice of your customers. Finally, well constructed survey questions reaching appropriate audiences are only as good as the methodology used to implement your study. While direct mail, online surveys, and focus groups are often utilized to conduct competitive analysis surveys, we rely on a telephone based IVR approach. A telephone IVR approach is economical, efficient, and tends to provide a depth of quality response not typically found in other survey methodologies.
Contact The Competitive Analysis Survey Experts:
At VoiceCloud, we have years of experience crafting competitive analysis surveys for a wide range of companies serving diverse markets. Do you appreciate the value of a thorough competitive analysis survey but lack the time or resources to start? Have you been down this road before, but just want to make sure this time you “get it right”? If learning more about how your company and products compare with those offered by the competition is important to your continued success, look no further. Contact the experts at VoiceCloud to discuss your competitive analysis survey today.