Market Intelligence Survey
Are your customers in need of a new service?
As a marketing director, developing critical marketing intelligence requires looking at survey results from a 30,000 foot overview perspective. Sometimes, market research needs to make broad strategic changes in how your organization goes to market. Are your customers in need of a new service to complement a product that you or competitors offer? Can you better understand who in the marketplace you truly compete with? If you could talk directly with engineers using your products would they offer feedback that could create market opportunities for you? These are the kinds of questions that market intelligence surveys can answer.
Analyzing your Strengths and Weaknesses, Opportunities and Threats through Critical Market Intelligence Research.
SWOT analysis is critical in planning out new marketing strategies. Developing market intelligence allows you to thoroughly understand your marketplace:
- How do your prospects use your products or services and/or competitor’s products or services in their business?
- Which companies are your prospects and customers currently working with?
- What is their satisfaction level with products, process and services currently offered?
- What would they improve or change if they could?
- Where do your customers place the highest value – service, product quality, etc.?
- What media do they use to inform their decision making (magazines, internet, trade conferences, etc.)?
Without the ability to understand the role your organization plays in the mind of prospective – and existing – customers, you can’t successfully develop and position products to gain market share.
Be Sure your Market Intelligence Survey is Statistically Valid:
Without the ability to understand the role your organization plays in the mind of prospective – and existing – customers, you can’t successfully develop and position products to gain market share.
A survey of market intelligence must be constructed in a manner that provides you with useful information. To do so, your market intelligence study must also poll a statistically valid sample. If the sample group is too small, chances are good you will not uncover the true voice of your customers. While direct mail, online surveys, and focus groups can be utilized to conduct competitive analysis surveys, we rely most heavily on a telephone based approach. A telephone survey approach is economical, efficient, and tends to provide a depth of quality response not typically found in other survey methodologies.
How VoiceCloud Conducts Telephone IVR based Market Intelligence Studies:
Well constructed survey questions reaching appropriate audiences are only as good as the methodology used to implement your study. We believe that market intelligence studies are most successfully conducted by phone via our IVR. The telephone IVR survey method obtains deep market intelligence and offers the most control and cost effectiveness over the order of questions and how those questions are presented in the survey.
Our questions are designed to elicit detailed, comprehensive, actionable information. VoiceCloud’s IVR method assists in keeping questions from being avoided and eliminates reluctance to respond to sensitive topics.
Contact the Market Intelligence Survey Leaders:
Developing, and growing your organization’s market intelligence can be a huge task. This is especially true as you witness market conditions change. Do you see the value of developing market intelligence, but are unsure how or where to start? Since 2007, VoiceCloud has provided business owners and marketing professionals with custom tailored market intelligence studies designed to achieve their business goals.